Life is made up of stories. Stories that inspire us to achieve, motivate us to rise above our challenges and engage us to take action. People care about stories that connect with them.

Our Process

  • INSPIRE: Today’s consumer has changed from a passive spectator to an engaged activist. We create ideas that inspire them in the world they live in. They choose and define their own world, media, interactions with the world and have the ability to control their communications.
  • MOTIVATE: They’re now the critic, marketer advertiser, creator and consumer, all in one. We motivate them so they share what they want about your brand instantly and freely.
  • ENGAGE: We engage your customers to take action and use power to transform your brand and have them play an active role in your success.

We build powerful brands by inspiring, motivating and engaging with your consumers.


  • Your brand is a powerful weapon. It’s a promise that gets proven and fulfilled in all areas of communication. It’s something to experience, and it lives in the minds of your consumers, emotionally and rationally.
  • Your brand should have a vision, mission, value set, identity, content as well as experiences, and offerings. It has distinct differentiators from other brands. It needs to be positioned, aligned and marketed for maximum power.


We connect with people by bringing brands to life through stories. That’s how brands inspire. That’s how brands motivate. That’s how brands engage.

  • We create fully integrated, multi-media campaigns that connect with people. Broadcast; TV, Radio, Video. Print, Collateral, Point of Sale (POS), Outdoor, Websites, Online, Newsletters and Event Marketing.
  • From idea generation to creative direction, writing, art direction, design, and bought to life through all areas of production, we do it, right.


Your team will make you or break you. We’ll work with our teams and proven resources or we’ll work as an extension of your teams to complete any communications project from start to finish. Great teamwork. Great Ideas. Great work. It’s a win-win.

George is a proven leader in building and implementing multi-disciplinary, cross-functional teams. He successfully designed and built a creative network of over 100 personnel in 10 cities nationwide, including a multi-cultural team to handle the communications efforts for major National clients and retailers. George played an instrumental role in  increasing sales revenue at JWT/Team Detroit from 220 million to 750 million dollars. This was directly related to building a powerful, efficient, creative network and creating work for clients that drove their business upward.


George is the CEO of George Piliouras & Associates. Prior to taking an entrepreneurial turn, George served as Sr. V.P., Executive Creative Director at JWT/Team Detroit leading Ford’s Regional advertising campaigns nationwide including American Idol as well as Country Music superstars, Toby Keith and Alan Jackson. He also led Dollar General’s creative campaign on a national and regional level with great success. His award-winning work has been recognized with a multitude of top National and International awards throughout his career. Most recently, George was awarded the Sunrise Pinnacle Award for most outstanding Marketing and Advertising of the year with Congressional recognition by Congressman Gary Peters.


Don’t just take our word for it.

Doug Molloy

“George is a very seasoned communications specialist, especially in the area of retail marketing and brand development. Specifically, his experience and leadership were of tremendous value in support of our operations in Puerto Rico. He quickly established the trust of the client and agency teams and drove new thinking and process into the system. George’s tenacious and energetic demeanor inspires others to step up to new challenges and to work together achieving better results.”

Doug MolloyExecutive V.P. Director of Communications Team Detroit
Roman Lesnau

“George has a keen creative mind, understands the business issues facing clients, gets to the root of a challenge quickly, provides multiple solutions toward a goal of selling more product, and is a captivating presenter. The man knows how to sell.”

Roman LesnauSr. Director Global Automotive, J.D.Power and Associates
Brian Rathsburg

“I was one of George’s clients while he was Executive Creative Director at JWT. George produced some of the best creative work I have seen in the automotive industry. He has a terrific creative sense, remains focused on his client’s needs, and isn’t afraid to present his own point of view. His work on the Ford’s campaigns, Toby Keith partnerships, and Dealer Association advertising was always very well received by Ford management. George is passionate about his work – you will not be disappointed!”

Brian RathsburgF-Series Marketing Manager, Ford Motor Company
Barb Brown

“George has an exceptional amount of energy and ideas. A particularly noteworthy skill is his unique talent for presenting his work and capturing the attention and support of large audiences of important clients.”

Barb BrownVP Multimedia Sales, ESPN